{"id":1082,"date":"2026-05-24T22:12:17","date_gmt":"2026-05-24T15:12:17","guid":{"rendered":"https:\/\/appress.app\/about\/"},"modified":"2026-05-24T22:12:17","modified_gmt":"2026-05-24T15:12:17","slug":"about","status":"publish","type":"page","link":"https:\/\/appress.app\/vi\/about\/","title":{"rendered":"About Appress \u2014 WordPress Mobile App Builder Built for Real Builders"},"content":{"rendered":"<style>\n.ap-landing { max-width: 1200px; margin: 0 auto; padding: 64px 24px; font-family: -apple-system, BlinkMacSystemFont, \"Segoe UI\", Roboto, \"Helvetica Neue\", sans-serif; color: #0f172a; line-height: 1.6; }\n.ap-landing * { box-sizing: border-box; }\n.ap-landing section { padding: 56px 0; border-bottom: 1px solid #e2e8f0; }\n.ap-landing section:last-child { border-bottom: none; }\n.ap-landing h1 { font-size: clamp(40px, 6vw, 64px); font-weight: 800; line-height: 1.05; letter-spacing: -0.025em; margin: 0 0 24px; color: #0f172a; }\n.ap-landing h2 { font-size: clamp(28px, 3.5vw, 40px); font-weight: 700; line-height: 1.15; letter-spacing: -0.02em; margin: 0 0 24px; color: #0f172a; }\n.ap-landing h3 { font-size: 20px; font-weight: 600; margin: 0 0 12px; color: #0f172a; }\n.ap-landing p { font-size: 17px; margin: 0 0 16px; color: #334155; }\n.ap-landing p.ap-lead { font-size: 21px; line-height: 1.5; color: #475569; max-width: 760px; margin-bottom: 32px; }\n.ap-landing p.ap-trust { font-size: 14px; color: #64748b; margin-top: 24px; }\n.ap-landing ul { margin: 0 0 16px; padding-left: 0; list-style: none; }\n.ap-landing ul li { padding: 8px 0 8px 28px; position: relative; font-size: 17px; color: #334155; }\n.ap-landing ul li:before { content: \"\u2192\"; color: #7c3aed; font-weight: 700; position: absolute; left: 0; top: 8px; }\n.ap-landing .ap-hero { text-align: left; padding: 80px 0 64px; }\n.ap-landing .ap-cta-row { display: flex; gap: 12px; flex-wrap: wrap; margin: 32px 0 0; }\n.ap-landing .ap-btn { display: inline-flex; align-items: center; padding: 14px 28px; border-radius: 12px; font-size: 16px; font-weight: 600; text-decoration: none; transition: transform .15s ease, box-shadow .15s ease; }\n.ap-landing .ap-btn-primary { background: #7c3aed; color: #fff; box-shadow: 0 4px 14px rgba(124,58,237,.3); }\n.ap-landing .ap-btn-primary:hover { transform: translateY(-1px); box-shadow: 0 6px 20px rgba(124,58,237,.4); color: #fff; }\n.ap-landing .ap-btn-secondary { background: #fff; color: #0f172a; border: 1.5px solid #e2e8f0; }\n.ap-landing .ap-btn-secondary:hover { border-color: #7c3aed; color: #7c3aed; }\n.ap-landing .ap-grid { display: grid; grid-template-columns: repeat(3, 1fr); gap: 24px; margin: 32px 0 0; }\n.ap-landing .ap-card { background: #f8fafc; border: 1px solid #e2e8f0; border-radius: 16px; padding: 28px; transition: border-color .15s ease, transform .15s ease; }\n.ap-landing .ap-card:hover { border-color: #7c3aed; transform: translateY(-2px); }\n.ap-landing a.ap-card { color: inherit; text-decoration: none; display: block; }\n.ap-landing a.ap-card:hover { color: inherit; }\n.ap-landing .ap-card-icon { font-size: 28px; margin-bottom: 12px; display: block; }\n.ap-landing .ap-card p { font-size: 15px; margin: 0; color: #475569; }\n.ap-landing .ap-final-cta { text-align: center; padding: 80px 0; background: linear-gradient(135deg, #faf5ff 0%, #fff 100%); border-radius: 24px; margin: 32px 0 0; }\n.ap-landing .ap-final-cta h2 { max-width: 720px; margin-left: auto; margin-right: auto; }\n.ap-landing .ap-final-cta p { max-width: 600px; margin-left: auto; margin-right: auto; }\n.ap-landing .ap-final-cta .ap-cta-row { justify-content: center; }\n.ap-landing blockquote { border-left: 3px solid #7c3aed; padding: 12px 24px; margin: 24px 0; color: #475569; font-style: italic; font-size: 18px; }\n@media (max-width: 768px) {\n  .ap-landing { padding: 32px 16px; }\n  .ap-landing section { padding: 40px 0; }\n  .ap-landing .ap-hero { padding: 40px 0 32px; }\n  .ap-landing .ap-grid { grid-template-columns: 1fr; }\n  .ap-landing .ap-final-cta { padding: 48px 24px; }\n}\n<\/style>\n\n<div class=\"ap-landing\">\n\n<section class=\"ap-hero\">\n  <h1>About Appress<\/h1>\n  <p class=\"ap-lead\">Appress turns any WordPress site into a real native iOS and Android mobile app \u2014 designed with the same page builder you already use, with a free preview before you ever ship.<\/p>\n  <div class=\"ap-cta-row\">\n    <a class=\"ap-btn ap-btn-primary\" href=\"https:\/\/my.appress.app\/\">Try Appress Free Preview \u2192<\/a>\n    <a class=\"ap-btn ap-btn-secondary\" href=\"https:\/\/appress.app\/vi\/wordpress-mobile-app\/\">See how it works<\/a>\n  <\/div>\n<\/section>\n\n<section>\n  <h2>What we&#8217;re building<\/h2>\n  <p>Appress is a mobile app builder for WordPress sites \u2014 but with one critical difference from every other tool in the category.<\/p>\n  <p>Most WordPress mobile app builders fall into one of two failure modes. They either wrap your existing site in a thin WebView shell (cheap but ugly, no native features), or they trap you inside a proprietary dashboard with template lock-in (you can pick from 3 layouts, that&#8217;s the customization). Both approaches treat WordPress as a generic web platform \u2014 they ignore Voxel theme&#8217;s App Events, Bricks Builder&#8217;s display conditions, Avada Builder&#8217;s elements, and Elementor&#8217;s widget system.<\/p>\n  <p><strong>Appress takes a different approach:<\/strong> we ship native widgets and elements directly inside the WordPress page builders you already use. You drag-and-drop biometric login, push notification opt-ins, Apple Login, QR sign-in, and Account Deletion widgets right into your existing Elementor, Bricks Builder, Avada Builder, or Voxel-themed pages. Your app is designed in the same tool as your website \u2014 pixel-perfect, fully customizable, zero proprietary builder UI to learn.<\/p>\n<\/section>\n\n<section>\n  <h2>Why we exist<\/h2>\n  <p>WordPress powers a huge portion of the web, but the path from WordPress site to native mobile app has always been broken:<\/p>\n  <ul>\n    <li><strong>Custom mobile development<\/strong> takes 3\u20136 months and costs $30,000\u2013$150,000+. Out of reach for most WordPress site owners.<\/li>\n    <li><strong>Managed services<\/strong> like enterprise app builders charge $400\u2013$800+ per month and require 30-day onboarding. Slow iteration, high commitment.<\/li>\n    <li><strong>Generic no-code app builders<\/strong> wrap your site in a basic WebView with limited customization. The result feels like a browser, not an app.<\/li>\n    <li><strong>Plugin-based DIY tools<\/strong> ignore the actual page builders WordPress operators use. You configure colors and bottom nav, then you&#8217;re stuck.<\/li>\n  <\/ul>\n  <p>None of these options let a WordPress site owner \u2014 agency, freelancer, marketplace operator, course creator, store owner \u2014 design a real native app at self-serve pricing with their existing toolset.<\/p>\n  <p>That&#8217;s the gap Appress was built to close.<\/p>\n<\/section>\n\n<section>\n  <h2>Our principles<\/h2>\n  <div class=\"ap-grid\">\n    <div class=\"ap-card\">\n      <span class=\"ap-card-icon\">\ud83d\udd0d<\/span>\n      <h3>Xem tr\u01b0\u1edbc mi\u1ec5n ph\u00ed tr\u01b0\u1edbc khi mua<\/h3>\n      <p>You see your configured app live on your phone via the Appress Preview app before paying anything. No card, no commitment, no demo call required. We&#8217;re the only WordPress mobile app builder offering this.<\/p>\n    <\/div>\n    <div class=\"ap-card\">\n      <span class=\"ap-card-icon\">\ud83c\udfa8<\/span>\n      <h3>Design with the builder you already use<\/h3>\n      <p>11 native Appress widgets inside Elementor. 11 native elements inside Bricks Builder. 8 inside Avada Builder. First-class Voxel theme integration. Your app is designed where your website is \u2014 same toolset, full visual control.<\/p>\n    <\/div>\n    <div class=\"ap-card\">\n      <span class=\"ap-card-icon\">\ud83d\udcb8<\/span>\n      <h3>Pay per shipped app, not per month<\/h3>\n      <p>No monthly subscription that grows with your team size or app count. You pay when you ship a built app to the App Store and Google Play. Predictable cost, no recurring lock-in.<\/p>\n    <\/div>\n    <div class=\"ap-card\">\n      <span class=\"ap-card-icon\">\ud83d\udd04<\/span>\n      <h3>Sync content t\u1ee9c th\u00ec<\/h3>\n      <p>Update WordPress, the app updates on the next tap. No app-store re-submission for content changes. Your team ships product updates as fast as web changes.<\/p>\n    <\/div>\n    <div class=\"ap-card\">\n      <span class=\"ap-card-icon\">\ud83d\udcf1<\/span>\n      <h3>Real native, not WebView wrap<\/h3>\n      <p>Native push notifications (APNs on iOS, FCM on Android), biometric login (Face ID, Touch ID, fingerprint), Sign in with QR code, Apple Login, App Store-compliant Account Deletion \u2014 all delivered as drag-and-drop widgets in your page builder.<\/p>\n    <\/div>\n    <div class=\"ap-card\">\n      <span class=\"ap-card-icon\">\u2699\ufe0f<\/span>\n      <h3>WordPress-native, not WordPress-adjacent<\/h3>\n      <p>We built Appress against the WordPress sites operators actually run \u2014 directory platforms on Voxel, e-commerce stores on Bricks Builder, multipurpose sites on Avada theme, builder-driven sites on Elementor, WooCommerce shops at every scale. Not a generic abstraction.<\/p>\n    <\/div>\n  <\/div>\n<\/section>\n\n<section>\n  <h2>How Appress works in 3 steps<\/h2>\n  <ol style=\"list-style: decimal; padding-left: 24px; font-size: 17px; color: #334155;\">\n    <li style=\"margin-bottom: 16px;\"><strong>C\u00e0i plugin Appress<\/strong> on your WordPress site. Activate the integration module for your page builder (Voxel, Bricks Builder, Avada theme, Elementor, or stock WordPress). Authenticate with a one-click token from <a href=\"https:\/\/my.appress.app\/\" style=\"color: #7c3aed; font-weight: 600;\">my.appress.app<\/a>.<\/li>\n    <li style=\"margin-bottom: 16px;\"><strong>Design your app<\/strong> by dragging Appress widgets directly into your page builder. Configure push topics, bottom navigation, biometric authentication, and visibility conditions \u2014 all visually, no code.<\/li>\n    <li><strong>Xem tr\u01b0\u1edbc, sau \u0111\u00f3 ship<\/strong>. See the configured app live on your phone via the Appress Preview app \u2014 free, no commitment. When you&#8217;re ready, ship to App Store and Google Play. Most customers go from install to live app within a week.<\/li>\n  <\/ol>\n<\/section>\n\n<section>\n  <h2>Appress d\u00e0nh cho ai<\/h2>\n  <ul>\n    <li><strong>Agency v\u00e0 freelancer<\/strong> shipping WordPress sites for clients \u2014 add a native mobile app deliverable without learning a new tool or hiring a mobile developer.<\/li>\n    <li><strong>Directory and marketplace operators<\/strong> on Voxel theme \u2014 push notifications when new listings match saved collections, native bookings UI, mobile-first vendor experience.<\/li>\n    <li><strong>C\u1eeda h\u00e0ng WooCommerce<\/strong> at every scale \u2014 native cart, push on order events, Apple Sign-In, biometric login, full extension compatibility (Subscriptions, Memberships, Bookings, Product Add-Ons).<\/li>\n    <li><strong>Membership, course, and community platforms<\/strong> built with Elementor Pro, Bricks Builder, or Avada theme \u2014 push for new lessons, member alerts, content drops.<\/li>\n    <li><strong>Service businesses, content publishers, and SaaS sites<\/strong> on WordPress wanting native presence \u2014 App Store icon, biometric login, branded chrome, real native polish.<\/li>\n    <li><strong>Multi-location and franchise operators<\/strong> \u2014 ship multiple branded apps from a single WordPress install using Appress app-id visibility conditions.<\/li>\n  <\/ul>\n<\/section>\n\n<section>\n  <h2>What we believe about mobile apps for WordPress<\/h2>\n  <blockquote>The mobile app shouldn&#8217;t be a redesign of your website. It should be your website, on a home-screen icon, with the native features mobile users expect.<\/blockquote>\n  <p>Most &#8220;WordPress to mobile app&#8221; tools force you to choose between two bad outcomes: a generic WebView wrapper (cheap, ugly, no native polish) or a custom-built native app (months of engineering, $50k+ cost). Both are wrong for the kind of WordPress operators who built their site carefully on Voxel, Bricks Builder, Avada theme, or Elementor.<\/p>\n  <p>Your website already represents your design decisions, your brand, your taxonomy, your customizations. The app should inherit all of that \u2014 and add the native features mobile users actually need: real push notifications that land on iOS, biometric login that removes the password barrier, App Store-compliant Apple Login and Account Deletion built in.<\/p>\n  <p>That&#8217;s the contract Appress ships against.<\/p>\n<\/section>\n\n<section>\n  <h2>The integrations we ship today<\/h2>\n  <p>Appress was designed against real WordPress sites. Pick your stack:<\/p>\n  <div class=\"ap-grid\">\n    <a class=\"ap-card\" href=\"https:\/\/appress.app\/vi\/voxel-mobile-app\/\">\n      <span class=\"ap-card-icon\">\ud83e\udded<\/span>\n      <h3>Voxel theme<\/h3>\n      <p>First-class App Events, Visibility Conditions, indicators, Google Sign-In. For directories, marketplaces, memberships, bookings.<\/p>\n    <\/a>\n    <a class=\"ap-card\" href=\"https:\/\/appress.app\/vi\/bricks-builder-mobile-app\/\">\n      <span class=\"ap-card-icon\">\ud83e\uddf1<\/span>\n      <h3>Bricks Builder<\/h3>\n      <p>11 Appress element native trong Bricks editor + 4 Display Condition cho UI ri\u00eang theo platform.<\/p>\n    <\/a>\n    <a class=\"ap-card\" href=\"https:\/\/appress.app\/vi\/avada-theme-mobile-app\/\">\n      <span class=\"ap-card-icon\">\ud83c\udfdb\ufe0f<\/span>\n      <h3>Avada theme<\/h3>\n      <p>8 native Appress elements inside Avada Builder + 4 Conditional Rendering options. Avada Commerce ready.<\/p>\n    <\/a>\n    <a class=\"ap-card\" href=\"https:\/\/appress.app\/vi\/elementor-mobile-app\/\">\n      <span class=\"ap-card-icon\">\ud83c\udfa8<\/span>\n      <h3>Elementor<\/h3>\n      <p>11 Appress widget native + Appress visibility cho m\u1ecdi widget, section, column, container.<\/p>\n    <\/a>\n    <a class=\"ap-card\" href=\"https:\/\/appress.app\/vi\/woocommerce-mobile-app\/\">\n      <span class=\"ap-card-icon\">\ud83d\uded2<\/span>\n      <h3>WooCommerce<\/h3>\n      <p>Native cart, push on orders, Apple Sign-In, biometric login, full Subscriptions\/Memberships\/Bookings extension support.<\/p>\n    <\/a>\n    <a class=\"ap-card\" href=\"https:\/\/appress.app\/vi\/wordpress-mobile-app\/\">\n      <span class=\"ap-card-icon\">\u2699\ufe0f<\/span>\n      <h3>WordPress overview<\/h3>\n      <p>The full overview of every theme\/builder integration plus stock WordPress support.<\/p>\n    <\/a>\n  <\/div>\n<\/section>\n\n<section>\n  <h2>Get in touch<\/h2>\n  <p>Appress is run by a small, focused team of WordPress and mobile engineers. We respond to support questions personally, ship updates regularly, and prioritize feedback from real builders shipping real apps.<\/p>\n  <ul>\n    <li><strong>Try the product:<\/strong> <a href=\"https:\/\/my.appress.app\/\" style=\"color: #7c3aed; font-weight: 600;\">my.appress.app<\/a> \u2014 free preview, no card required<\/li>\n    <li><strong>Documentation:<\/strong> <a href=\"https:\/\/docs.appress.app\/\" style=\"color: #7c3aed; font-weight: 600;\">docs.appress.app<\/a> \u2014 setup guides, widget references, integration docs<\/li>\n    <li><strong>Compare with alternatives:<\/strong> <a href=\"https:\/\/appress.app\/vi\/alternatives\/\" style=\"color: #7c3aed; font-weight: 600;\">appress.app\/alternatives\/<\/a> \u2014 honest comparison with MobiLoud, AppMySite, AppPresser, and others<\/li>\n    <li><strong>Contact:<\/strong> reach out through the in-app support widget at my.appress.app<\/li>\n  <\/ul>\n<\/section>\n\n<div class=\"ap-final-cta\">\n  <h2>The fastest way to put your WordPress site in your users&#8217; pockets<\/h2>\n  <p>Built for the page builder you already use. Free to preview. Pay only when you ship.<\/p>\n  <div class=\"ap-cta-row\">\n    <a class=\"ap-btn ap-btn-primary\" href=\"https:\/\/my.appress.app\/\">Try Appress Free Preview \u2192<\/a>\n    <a class=\"ap-btn ap-btn-secondary\" href=\"https:\/\/appress.app\/vi\/wordpress-mobile-app\/\">See how it works<\/a>\n  <\/div>\n<\/div>\n\n<\/div>","protected":false},"excerpt":{"rendered":"<p>About Appress Appress turns any WordPress site into a real native iOS and Android mobile app \u2014 designed with the same page builder you already use, with a free preview before you ever ship. Try Appress Free Preview \u2192 See how it works What we&#8217;re building Appress is a mobile app builder for WordPress sites [&hellip;]<\/p>\n","protected":false},"author":0,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"footnotes":""},"class_list":["post-1082","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/appress.app\/vi\/wp-json\/wp\/v2\/pages\/1082","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/appress.app\/vi\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/appress.app\/vi\/wp-json\/wp\/v2\/types\/page"}],"replies":[{"embeddable":true,"href":"https:\/\/appress.app\/vi\/wp-json\/wp\/v2\/comments?post=1082"}],"version-history":[{"count":0,"href":"https:\/\/appress.app\/vi\/wp-json\/wp\/v2\/pages\/1082\/revisions"}],"wp:attachment":[{"href":"https:\/\/appress.app\/vi\/wp-json\/wp\/v2\/media?parent=1082"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}