Privacy Policy

Last updated: May 12, 2026

This Privacy Policy describes how Appress (“we”, “us”, or “our”) collects, uses, and shares information when you use our website at https://appress.app, our central dashboard at https://my.appress.app, our WordPress plugin, our mobile applications, and our documentation site (collectively, the “Service”).

1. Information We Collect

1.1 Information You Provide

• Account information: email address, password, and display name when you create an Appress account.
• Billing information: subscription tier, billing address, and invoice history when you subscribe to a paid plan.
• App configuration: the names, icons, color themes, screen layouts, push templates, and other settings you save through our dashboard.
• Support communications: support tickets, chat messages, and screenshots or images you attach when contacting our team through any of our products.

1.2 Information Collected Automatically

• Device information: device type, operating system, unique device identifiers, mobile network information, and crash logs.
• Usage information: pages viewed, features used, build history, and interaction patterns within our dashboard and apps.
• Push notification tokens: a unique token issued by Apple Push Notification service (APNs) or Firebase Cloud Messaging (FCM) so we can send notifications relevant to your account.
• Server logs: standard HTTP logs (IP address, user agent, requested URL, timestamp) retained for up to 90 days for security and debugging.
• Cookies and similar technologies: session cookies, authentication cookies, and analytics cookies on our websites.

1.3 Information from Third Parties

• If you sign in with Google or Apple, we receive your name, email, and a unique identifier from the provider.
• OpenStreetMap / Nominatim: coordinates from your device’s location, transmitted only when you tap “Use my location” to auto-fill an address field. Used solely to translate coordinates into a human-readable address.

2. Payment Information

We do not collect, store, or process payment card numbers. All payments are processed by PayPal, Inc. PayPal collects and stores your payment information directly. See PayPal’s Privacy Policy at https://www.paypal.com/us/legalhub/privacy-full.

3. How We Use Information

We use the information we collect to:

• Create and manage your Appress account.
• Operate the Service: authenticate you, save your settings, compile your apps, and deliver the output files.
• Process subscription payments through PayPal.
• Send service emails (build completion notices, invoices, security alerts).
• Process and respond to support tickets and chat messages.
• Send push notifications about your account activity (build status, ticket replies, important updates).
• Detect, prevent, and investigate fraud, abuse, and service issues.
• Improve the Service and develop new features.
• Comply with legal obligations.

4. How We Share Information

We share information only as described below. We do not sell personal information.

• Service providers: payment processors (PayPal), push notification providers (Apple, Google Firebase), hosting providers, email delivery services, and analytics providers — only the data they need to perform their service, under written contract.
• Legal compliance: when required by law, court order, or to protect our rights, users, or the public.
• Business transfers: in connection with a merger, acquisition, or sale of assets, with notice to you.

5. Data Retention

• Active accounts: data retained as long as your subscription is active.
• Cancelled accounts: account and configuration data retained for 90 days, then permanently deleted.
• Billing records: retained for 7 years to comply with tax and accounting obligations.
• Build artifacts (.ipa and .apk files): deleted automatically 30 days after the build completes.
• Support tickets and chat history: retained for 2 years after the ticket is closed.

You may request deletion of your account at any time (see Section 7).

6. Data Security

We use industry-standard security measures including HTTPS encryption in transit, encrypted storage at rest, passwords hashed with bcrypt, and principle-of-least-privilege access controls. No method of transmission over the internet is 100% secure. To report a security issue, email [email protected].

7. Your Rights

Depending on your location, you may have the right to:

• Access the personal information we hold about you.
• Correct inaccurate information.
• Request deletion of your information.
• Object to or restrict certain processing.
• Data portability.
• Withdraw consent.

To exercise any of these rights, email us at [email protected] from the address on your account. We will respond within 30 days.

8. Children’s Privacy

The Service is not directed to children under 13. We do not knowingly collect personal information from children under 13. If we learn we have collected such information, we will delete it promptly.

9. International Data Transfers

Your information may be transferred to and processed in countries other than your own, including Vietnam, Singapore, and the United States, where data protection laws may differ. By using the Service, you consent to such transfers. For data subject to GDPR, we rely on Standard Contractual Clauses with our infrastructure providers.

10. Third-Party Services

The Service integrates with third-party services. Their use of your information is governed by their own privacy policies:

• PayPal: https://www.paypal.com/us/legalhub/privacy-full
• Firebase (Google): https://firebase.google.com/support/privacy
• Apple Push Notification service: https://www.apple.com/legal/privacy/

11. Our Mobile Applications

11.1 My Appress (bundle id: com.appress.app)

My Appress is the companion app for Appress customers to manage their mobile apps, communicate with our support team, and receive notifications. Sign-in with an Appress account is required.

The app collects: your email address, display name, support ticket content, chat messages, image attachments you upload, and your APNs/FCM push notification token. The app requests camera and photo library permission only when you choose to attach an image to a support ticket; images are uploaded only when you explicitly send them. The camera feed is not recorded or transmitted otherwise. You can revoke these permissions at any time in your device’s Settings.

11.2 Appress Preview (bundle id: app.appress.preview)

The Preview app lets builders see their configured WordPress mobile app live on a real device before publishing. The app has no user accounts and collects no personal information. It stores a paired-apps list and a random device identifier locally on your device; neither is transmitted to Appress. The camera is used only to scan QR codes; the feed is never recorded, saved, or transmitted. The app communicates directly with the WordPress sites you pair with; Appress is not in the middle.

11.3 Customer-built mobile apps

When you use Appress to build a mobile app from your WordPress site, the resulting app is published under your own developer account, with your branding. End-users of that app interact with your WordPress site, not with Appress. You are the data controller for your own end-users and should publish your own privacy policy describing what your app does with their data. This Privacy Policy does not cover customer-built apps.

12. Appress WordPress Plugin

The Appress WordPress plugin runs on your own WordPress site and stores app configurations, push notification campaigns, device tokens of your app users, preview pairings, and biometric session tokens — all in your own WordPress database, on your own hosting. Appress does not pull this data into our servers. The plugin only contacts Appress when you trigger an action such as requesting a build.

13. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of material changes by posting the new policy on this page and updating the “Last updated” date. For changes that materially affect your data rights, we will email you at the address on your account.

14. Contact Us

If you have questions about this Privacy Policy, contact us at:

Email: [email protected] Security disclosures: [email protected] Website: https://appress.app